Brand & Product Consultant
Helping lifestyle brands build worlds beyond their core offering
I work with wellness, hospitality and lifestyle businesses to develop the products, experiences and creative direction that turn customers into community, and a brand into something people genuinely want to be part of.
Together, we move beyond the business itself and into the products, experiences and stories that make a brand feel like somewhere worth belonging.
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Most brand designers work on how you look. I focus on what you make (or want to make), and what that says about who you are.
With nearly two decades designing physical products at brands like Herschel Supply Co and Jack Wills, and a decade leading brand identity and creative direction from my studio in East Devon, I bring something most designers can’t: I understand the full journey from brand idea to physical object in someone’s hands.
I help lifestyle, wellness and hospitality businesses across the UK move beyond their core offering and into the products, experiences and stories that make a brand become an entire brand world their customers want to belong to.
In this series (What I Would Do, AKA: WIWD) I take a look at service based brands that are killing it, offering amazing experiences, selling a lifestyle but not (yet) offering a considered product. And if you know me, I don’t mean…
Keep readingStart with why, not with what When founders start thinking about adding products to their business, the first question is almost always: What can we sell? It’s an understandable place to begin. After all, if you’re creating a product range, surely the…
Keep readingWhy Products Are the Missing Piece in Your Brand Strategy Studio Notes · Brand & Product · 7 min read There is a particular moment I have seen happen again and again with the founders I work with. They have built something…
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