BRAND Design

A studio built on the belief that real training works from the inside out.

The Overview

Align is a multi-discipline fitness studio founded by yoga teacher Jo and spin instructor and PT Emily. Split across three distinct spaces, Yoga, Spin and Weights, the studio was designed to offer a complete experience for both body and mind, under one roof.

The Challenge

With three genuinely different disciplines sitting side by side, the brand needed to hold them together without flattening what made each one distinct. Too uniform and the experience would feel generic; too fragmented and the studio would lose its sense of identity. The task was to create a brand with a strong, unified core that could flex across three very different environments and atmospheres.

The Thinking

Rather than designing one brand applied across three spaces, each studio was given its own personality — distinct enough to feel intentional, cohesive enough to feel like Align. The yoga studio: bright, light and open, a space where every style from Vinyasa to Yin feels at home. The spin studio: dark, powerful and immersive, candles lit, music driving the room. The weights space: open and welcoming, built for solo sessions, group lifting and 1-1 PT hours alike. The brand identity, colour palette, merch and website all flex to reflect this — each space with its own visual language, all rooted in the same considered design system.

services

• Brand strategy
• Brand identity design
• Logo design
• Merch design
• Website design

If you’re thinking about what your brand could extend into, let’s start a conversation.