What Does a Product Development Consultant Do?
What a brand and product development consultant does, when founder-led brands should hire one and what to expect from the process, step by step.
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Hotel Merchandise Ideas That Guests Actually Want to Buy
A product designer’s guide to building a boutique hotel retail range. The hotel merchandise guests actually buy isn’t just a branded token, it’s a piece of the stay they can take home: the blanket from the reading room, the scent in the hallway, the mug their morning coffee came in. Build your range around the…
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Sell the ritual, not the merch
Start with why, not with what When founders start thinking about adding products to their business, the first question is almost always: What can we sell? It’s an understandable place to begin. After all, if you’re creating a product range, surely the product comes first. However, when I work with founders, I ask a completely…
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Enhancing Revenue through Thoughtful Product Development
Why Products Are the Missing Piece in Your Brand Strategy Studio Notes · Brand & Product · 7 min read There is a particular moment I have seen happen again and again with the founders I work with. They have built something genuinely beautiful. A retreat centre with an atmosphere that guests talk about for…
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Essential Steps for Launching a Product-Based Business
I built my own brand through to stockist level before advising others. Here’s what I learned about product development, from supplier relationships to pricing and wholesale.
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