I am a highly skilled and motivated designer with over 17 years of experience in fashion design, brand creation, and multi-channel visual communication. My career began as one of the first designers at Jack Wills, where I contributed to the exponential growth of the brand. Since then, I have had the privilege of developing creative strategies and product lines for renowned brands such as Herschel Supply Co., Jack Wills, and Truly, as well as working as a Freelance Brand and Marketing Designer for E-Commerce and SaaS businesses.

I specialise in turning concepts into successful products and brands by blending my expertise in apparel, accessory design, brand design, and digital marketing. Over the years, I have cultivated a strong ability to build brands that resonate with target audiences while driving business growth. My approach is highly collaborative, working closely with clients to ensure their vision is brought to life through innovative design and customer-centered strategies.

In addition to my extensive design background, I have developed a deep knowledge of website design, content creation, email and social media campaigns, customer relationship marketing, and SEO. My formal studies in Brand Design at Central Saint Martins and Digital Marketing at Exeter College have helped me combine my visual design skills with the latest marketing techniques to create impactful campaigns and successful lifestyle brands.

I thrive in creative environments where innovation is at the forefront. My passion lies in working with founders and small businesses to build brand awareness, share their stories, and cultivate loyal communities. While I have a natural affinity for lifestyle brands, my work spans a broad range of product and service-based businesses.

Outside of work, I’m a certified yoga teacher, a dog mum, an avid coastal path walker, and a margarita fan.

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