ALIGN

A project carried out for a Central St Martins training course. Align Yoga and Spin studio is a semi-fictitious brand, based on Yoga teacher Ali’s mission to get her students practising in person again. Combining yoga with spin classes offers more for the clients subscription and the focus would be on working the body and mind. The project covers a complete brand strategy through to brand visual identity:

  • SWOT annalysis

  • USP

  • Benefits ladder

  • Brand positioning statement

  • Brand personality

  • Brand onion

  • Concept

  • Mood

  • Colour

  • Logo design and typography

Title.png
Concept.png
Swot.png
State.png
Onion.png
Mood.png
Colour.png
Logodev.png
Logo.png
Branding.png
Web layout.png
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