jack wills

Durning my time at Jack Wills I started up the menswear concept design team covering trend analysis and season direction.

My role included;

• Traveling to Tokyo, New York, Berlin, Copenhagen and London periodically to shop and report trends;

• Street style analysis at on-brand events and major cities;

• Creating the theme and brand direction for each collection;

• Presenting direction to design and marketing teams and founders and board of directors;

• Setting up Mock Shop looks to showcase the brands look for Visual merchandising teams; and

• Creating the muse Charlie and constantly updating him to keep Jack Wills relevant to the current market.