Hickman Shearer

After a director change, the 25 year old brand required a refresh to its identity. We focused on encapsulating who they are as a brand, and used this as a base for all design led choices.

For their update I carried out:

• New logo design;

• New sector icons for website and report use;

• A colour directory of both primary and secondary palettes;

• Collated stock imagery for use throughout their touch points;

• Re-design of “one pages”, the first point of contact for perspective clients;

• Re-design of client proposal and final report brochures;

• Designed branded merch;

• Event Banner designs for brand and sectors;

• Email campaign design for bi-monthly newsletters.