RIA

Ria was in the process of moving into her first bricks and mortar store after success online with her scent based business. She really wanted to get a crystal clear idea of her brand, what she offered and how she could grow from where she was. We met to work through the branches of Ria, the brand and created a cohesive message, mission and story that covered the four main category elements.

Areas covered:

• A brand directory covering: Tone of voice, Mission statement, Bio, Concept, Typography;

• Website banners + wireframe layout;

• Store POS and wayfinders design;

• Email marketing strategy, design and execution.