The Re.Store
A yoga wear brand that spoke to the vintage loving women who felt the sportswear aesthetic didn’t speak them. Creating a brand that had the story of vintage inspired prints and a connection to the community through yoga classes, would create a better relationship with sports clothing and create work-out wear that could be cherished.
Areas covered:
Brand identity design from tone of voice, customer profile, colour palette, market position/ SWOT analysis,
Logo and brand visuals including POS and way finders
Art direction for seasonal photoshoots
Graphic design for social campaigns and website
Website design; creating wireframes, CMS in Wordpress/Woocommerce
Design and execution of the brand through social media, email marketing and onsite blog
The Re.Store was stocked on Wolf and Badger and numerous pop-ups including John Lewis, Exeter.
Socials
Campaign strategy
Graphic design and art direction
Copywriting
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What are you grateful for? - As we wrap up the first week in March and the 457094568 week of lockdown (!) let’s end the week on a high. - Bring to mind all that you are grateful for for in this moment. Right now! - If there is someone in your home with you, tell them how much they mean to you - What are you most proud of this week? - You are amazing 🤩 what about yourself are your grateful for? There is always something to be grateful for, find it and keep those vibes high 💫✨
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Inspired by soggy Sunday afternoons ☔️ #NotBusy
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Spending my morning wrapping Re. - The best start to a new week and a new month. Happy February 💙 Heres to more light, in more ways than one
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“Art has remembered the people, because they created.” - William Morris - Inspired by the art works of the Arts and Crafts Movement, our Floral flow print is hand drawn in the home studio of print designer @harrietruscoe. As a vintage fashion loving yogi, I wanted to create prints in our ♻️ recycled poly activewear that reflected what vintage lovers wear everyday - Beautiful prints! Something I felt the sports industry was missing, and a whole group of women it missed out - Floral flow print - Technical enough for your yoga class, beautiful enough for every other aspect of your life 💙
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“A period of relaxing, sleeping or doing nothing” - I hope you’re finding some time to pause today
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Our first ever sale, and something of a rarity at Re.. But after sorting through the pieces from our December pop ups I found a few beautiful products with only 1 or two sizes left and so I thought, let’s have a lovely little sale to start the year. Pieces are 15-20% off, some are the very last to ever be made! Come Jan 31st prices will be back to normal. Happy mindful sale shopping ❤️
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“And the day came When the risk it took to remain Tightly closed in the bud Was more painful Than the risk it took to BLOOM” - Happy #SummerSolstice and #Internationalyogaday Our print for 2021 is Launching TONIGHT 20:00 Set your alarms ⏰
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From this ➡️ To this ➡️ To this 1. Hand painted in gouache by @harrietruscoe 2. Digitally made into a repeat pattern 3. Printed using non toxic dyes in London on recycled polyester made from post consumer waste and then made into the capsule collection BLOOM by @amyfettis and her amazing team in Newcastle We then package up your order in recyclable packaging and post it to you 🚚 Ready to bloom? 🌸
