Truly

Launching celebrity brand Truly as the only designer working directly with the founders.

• Season trend, research and direction;

• Designing and overseeing design direction of core collections across womenwear, menswear, babys, homeware and stationery;

• Creating fashion collection “Black Label” ;

• Designing beauty packaging;

• Designing brand packaging for ecommerce site fulfilment;

• POS, hangtags, order inserts, return forms, main labels and care labels for all products;

• Photoshoot direction and styling

• Fabric selection (including eco fabrications), garment fits and final execution of all product.