Y.O.U. Underwear

Sarah had created her collection of Y.O.U. underwear with her manufacturers in India, however had no design infrastructure in place in order to grow a team of designers or the collection.

I set this up by:

  • Creating tech packs and spec packs which meant that manufacturing could easily be moved if needed

  • Range plans of CAD silhouettes so Sarah could see the collections at a glance whilst adding in new colours, styles and designs

  • Introduction of sock designs creating colour ways and embroidery details

  • I also worked with Sarah to create a new bra fit and a new brief style

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Joules - Boyswear