Weird Fish

A project carried out for Weird Fish Menswear.

A transitional time when WF were looking to attract a younger male customer. I designed a collection that spoke to their aspirational customer without alienating their loyal customer base.

This included:

• Trend analysis for spring and high summer; season theme research &development

• Season mood boards

• Season colour boards

• Customer profile for current and aspirational customer

• Season collections; CAD silhouette design, fabric selection, colour ways, patterns / prints