Herschel Supply Co.

I joined Herschel as the first accessory designer in 2012. The brand was starting to make waves around the world whilst the collections were still created from conversations and hand sketches from founder to manufacturer. I set up the design infrastructure to ensure we could grow the team and have IP over the silhouettes we designed.

We created seasonal collections that covered four main sub-brands that sat within a particular price architecture (Main line, Studio, Bad Hills and Kids) whilst working on special make ups for the likes of Apple, Nordstrom, Stussy, J.Crew, Liberty of London, BMW and Beams. I added in a women’s line that sat in each of the price categories and offered a more ergonomic style that opened up SMU’s specifically in women’s brands.

Below is a small selection of bags I designed, to see my full portfolio please get in touch.